Canada’s top authorities on trade shows and corporate intelligence, Barry Siskind and Dr. Jonathan Calof, are working together in a one-day workshop this April in Winnipeg. This fast moving, no nonsense day will introduce sales leaders, managers and reps to strategies that improve trade show ROI, both outbound and inbound.

Outbound: Learn how to motivate, invigorate and activate your exhibit program, hardware (exhibits and materials) and software (programs to facilitate face-to-face interactions).

• Showcase your organization
• Establish and refresh your branding in the market place
• Develop new relationships with potential clients
• Refresh relationships with existing clients
• Build qualified leads for future business.

• Improve your intelligence about competitors and competition
• Gain customer and market insights
• Clarify trends and understand their impact in your industry

This workshop will drive new insights into your marketplace so that you can better direct your business strategy and marketing programs.

As always, Strategico workshop fees are fully refunded if for any reason you are not satisfied with the workshop.

Call Karen Cooksley at 403-286-0038 for more details in regards to registration and/or to explore the benefits of sponsorship.